Roger S. Peterson, PCM: Publications |
Books: "The Secret to Incentive Program Success: Most incentive programs are like a leaky garden hose. The pressure is turned on by dangling the incentive but the hose leaks throughout the whole company. The ripple effect from the leaks can eliminate any profits gained from the incentive. This 158 page book describes what executives should do before turning on the hose. First, an incentive program should be seen as an investment that yields a return on that investment. But most companies just do the same old thing every year without noting the changes around them. Sloppy math and naive assumptions ruin incentive programs. The Dawson/Peterson book breaks incentive program management into eleven steps, among them setting objectives, identifying business cycle flow, guarding for outside factors, and budgeting -- crucial steps that must be taken before awards are chosen. The steps are illustrated with both success stories and incentive programs that failed. The authors also weave one case study through all the steps. Table of Contents Dedication Chapters Chapter 1: Compensation: Building an incentive program on solid ground Appendixes Appendix 1: Helpful resources for incentive programs “THE MAGIC MEGAPHONE: How to get your projects unstuck and back on track in under 60 minutes,” coauthored with Nick Montoya of INTEL Corporation, 128 pages. TABLE OF CONTENTS Foreword: John Johnson, CIO, Intel Corporation Introduction PART ONE: The Magic Steps Step 0 -- Re-orient PART TWO: MegaSuccesses MegaSuccesses Available at www.magicmegaphone.com “AMA Handbook for Managing Business-to-Business Marketing Communications”, Dr. Nick De Bonis and Roger S. Peterson, NTC Business Books/McGraw-Hill and the American Marketing Association, 372 pages. TABLE OF CONTENTS PART 1 — Of Birth . . . or Rebirth 1. Marcom In Relationship Marketing: The Who, What, Where, When, Why, and How 2. The Warfare Of Perceptions: Marketing Is a Noun, Sales Is a Verb 3. Tomorrow’s Agenda: Damn the Torpedoes! 4. Defining Markets & Matching Messages: What Business Are You In? PART 2 — Building a Macro Platform for Marcom 5. Research & Evaluation: No More Wet Fingers in the Air 6. Building the Foundation: the Communication Audit 7. Building Consensus for Action: The Marcom Summit 8. Design & Product Identity: Of Icons & Images PART 3 — Managing the Micro Tools 9. Advertising & Collateral Sales Literature: Practicing the World’s Oldest Profession? 10. Relationship Database Marketing: Spending $20 to Make a Dollar 11. Direct Response Marketing: Laser Strikes on the Targets 12. Trade Shows: Military Staging for Closing Sales 13. Event & Seminar Marketing: There’s no business like show business 14. Telemarketing: Creating a Second Sales Staff PART 4 — Managing Important Relationships 15. Public Relations: The Best Defense Is a Good Offense 16. Financial Relations: Of Stockholders and Stakeholders 17. Employee Relations: Creating Job Ownership That Customers Notice 18. Community & Government Relations: Don’t forget to call home! 19. Crises & Contingency Planning: Managing the Unmanageable APPENDICES A. Marketing Information Platform (MIP™) -- Sample Form B. Project Worksheet & Platform -- Sample Form C. News Release Worksheet -- Sample guide & Checklist D. Tradeshow/Exhibit Marketing Checklist E. Legalities and copywriting -- Guidelines F. Legalities and Trademarks -- Guidelines G. Business Marketing’s "Copy Chasers" Guidelines For Good Advertising. H. Ketchum Public Relations/Pittsburgh’s crisis marketing Message Action Plan (MAP). I. Comprehensive site inspection checklist for event marketing. J. Analysis of Marcom Efforts vs .Marcom Dollars Expended: De Bonis & Peterson R/E Ratio™. Trade journals, magazines, newsletters & handbooks: Badge of Courage: How to exhibit at a newspaper industry trade show Links to Roger S. Peterson’s freelance articles A link to Roger’s articles in The Business Insider, www.timrosablog.com Click here to find links to Roger’s Articles on www.timrosablog.com Links to Roger’s articles in Comstock’s Magazine http://www.comstocksmag.com/Articles/0207_D_legal.aspx
http://www.rocklin.ca.us/civica/filebank/blobdload.asp?BlobID=3387
http://www.divorcepage.com/CM/WhatsNew/c-law_HB.pdf
http://www.comstocksmag.com/Articles/0507_D_legalese.aspx
Talking Trash: Bloated Language Remains In Certain Circles A Link to Roger’s Articles with The Cole Groupwww.colegroup.com/home_pages/peterson
http://www.tradeshowadvisor.com/exhibit-marketing/mistakes.html
http://sacramento.bizjournals.com/sacramento/stories/1998/12/07/smallb5.html
http://sacramento.bizjournals.com/sacramento/stories/1998/03/30/smallb4.html
http://sacramento.bizjournals.com/sacramento/stories/2001/11/12/smallb3.html
http://www.bizjournals.com/sacramento/stories/2002/05/06/editorial4.html
http://sacramento.bizjournals.com/sacramento/stories/1996/10/14/smallb6.html
http://www.assassinationweb.com/Peterson.htm
http://www.childrenfirstamerica.org/DailyNews/00Nov/1103008.html
http://fsc.fsonline.com/fsj/archive/050198book.html
|
Contact Roger S. Peterson via email today: Peterson@sacramentowriters.com | ||